Charter services · 2026
Wakesurf Tampa
An 18-page charter site that ranked well and converted badly, rebuilt as seven focused pages with a new identity — and every URL that earned traffic redirected before launch.
wakesurftampabay.com
Industry
Charter services
Scope
Brand + 7-page site
Timeline
5 weeks
Live at
wakesurftampabay.com
Before & after
Same boat. Different business.
BeforeWordPress · 18 pages
AfterReact · 7 pages
18 → 7
Pages
27
URLs redirected
16 → 0
Pages missing meta descriptions
The situation
TODO — The situation
- Section heading — one line on where the business stood.
- Paragraph 1 — the site as it was, and how it performed.
- Paragraph 2 — what it cost the business, and why the owner hesitated.
What I found
TODO — What I found
- Section heading.
- Audit findings — each one a finding plus the consequence it had.
The brand
TODO — The brand
- Section heading and intro — the constraint that set the direction.
- Color swatches with names and hex values.
- Type specimen — display and body families with a sample line.
- Logo comparison — old lockup next to the new one, plus a note.
The build
TODO — The build
- Section heading.
- Full-width screenshots of the key screens.
- One caption per screenshot — the decision it shows, not a description.
The migration
TODO — The migration
- Section heading.
- Paragraphs on the crawl method and how URLs were mapped.
- Card values — redirects, crawl method, what was preserved.
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